Brand Design for Favignana at the Ampersand International Logo exhibition
Being an Italian graphic designer, it frequently happened to me to design brands for travel destinations. Among the various works produced through the years, one that involved me the most is undoubtedly the brand I designed for Favignana. The project is now featured at the Ampersand International Logo Exhibition in Budapest. I take this opportunity to tell you a little about my project and the 8 key factors I always consider when designing a travel destination brand.